I had a chance to sit down with Guy Kawasaki in his home the other day to chat about his new book Enchantment: The Art of Changing Hearts, Minds, and Actions. The book explains how to influence what people will do while maintaining the highest standards of ethics. It explains when and why enchantment is necessary and then the pillars of enchantment: likability, trustworthiness, and a great cause.

I wanted to know more about what influences in Guy’s life were the inspiration for this work. And I was curious about who Guy thinks are good examples of enchanters — those who lead their companies and brands using similar techniques described in the book.

Of course being hockey fanatics we could not skip the subject of ice hockey. How did Guy, who was born and raised in Hawaii, become an avid hockey player and a huge San Jose Sharks fan? Watch the video.

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